United Way sets goal at $21.4 million

Sep. 07, 2013 @ 05:13 PM

The United Way of Central Carolinas launched its 2013 annual campaign late last month. This year’s goal is to raise $21,438,000, a 1.1 percent increase over last year’s goal. 

“We feel like it’s a goal that if we can continue to educate folks about what United Way agencies do int he community...we hope to achieve that goal,” Richard Heins, United Way regional vice president, said. “Our agencies do a terrific job, they certainly impact a lot of folks in our community and we’re just hoping people respond.” 

Heins said they tried to set a fairly conservative goal, knowing the economy is still a challenge. However, he said, the needs are continuing to grow. 

“We didn’t really want to set a flat goal knowing that needs continue to grow,” Heins said. “We really need to achieve it and surpass it.” 

Last year, that campaign’s goal was $21.2 million, which they met and surpassed by about $1,000. 

There are several United Way agencies serving Union County including Turning Point, Safe Alliance, Union County Crisis Assistance Ministry, Union County Community Shelter, The Salvation Army Boys and Girls Club, Council on Aging, Community Health Services, The Arc of Union County, Friendship Home, Union County Habitat for Humanity, Union County American Red Cross, Literacy Council and others. 

The United Way made the announcement at this week’s Chiquita Classic. Chiquita donated $100,000 to the organization, which was the primary beneficiary if the golf tournament. 

“Last year we needed four major companies to step up at the very end to hit our goal, so it’s fantastic to get such great momentum at the start of the United Way campaign this year,” Jane McIntyre, United Way’s executive director, said in a statement. “We’re honored that Chiquita selected United Way as the best way to make a major impact in their new hometown – that made it an easy decision to hold our official kickoff here at the Chiquita Classic.”