Even at first glance, it's obvious that changes to NASCAR Sprint Cup Series qualifying format will add two important aspects to the process -- opportunity and suspense.
Don't think for a minute that NASCAR Sprint Cup Series drivers haven't thought through the ramifications of the new 2013 qualifying rules -- particularly as they apply to the Daytona 500.
Last year Kyle Busch started the season off on a high note, winning the preseason event now known as The Sprint Unlimited by narrowly beating Tony Stewart to the finish line by 0.013 seconds.
When NASCAR president Mike Helton pulled fledgling Swan Racing car owner Brandon Davis to the side at a recent owner/driver meeting, Davis' first thought was "What have I done wrong?"
Now that Danica Patrick and Ricky Stenhouse Jr. have acknowledged their romantic relationship, inquiring minds want to know how the boyfriend and girlfriend will race against each other in the NASCAR Sprint Cup Series.
Thematically, the message was abundantly clear, as Chevrolet unveiled the production version of its new high-performance SS model to a throng of fans and media Saturday at Daytona International Speedway.